Insights

to Acquire Sage ACT!

Paul Messino - Friday, February 15, 2013

Swiftpage to Acquire Sage ACT! and Sage SalesLogix Businesses

* Reuters is not responsible for the content in this press release.

Fri Feb 15, 2013 7:08am EST

http://pdf.reuters.com/htmlnews/8knews.asp?i=43059c3bf0e37541&u=urn:newsml:reuters.com:20130215:nBw155376a

Company Raises Significant Capital to Fund Acquisition and Fuel Growth, Global
Expansion
ENGLEWOOD, Colo.--(Business Wire)--
Swiftpage, provider of the leading digital marketing platform for small
business, announced it has reached an agreement with The Sage Group plc to
acquire the Sage ACT! contact management and Sage SalesLogix customer
relationship management (CRM) businesses. To finance the acquisition and to fund
future growth and expansion, Swiftpage has raised significant capital from a
group of partners that includes Sage and technology-focused private equity
investment firm Accel-KKR.

http://mms.businesswire.com/bwapps/mediaserver/ViewMedia?mgid=358384&vid=4
H. John Oechsle, President and CEO, Swiftpage (Photo: Business Wire)

Swiftpage President and CEO H. John Oechsle said the acquisition and new funding
will accelerate the company`s strategy to deliver its digital marketing platform
to small and medium-sized businesses worldwide. "Sage`s products are great
complements to our own email marketing, social media marketing and contact
management platform. Now, with direct access to these established CRM products,
and with more technology and more resources, we`ll be in the strongest position
to help our partners and customers deliver the tools that convert prospects,
retain customers, and promote growth." 

The acquisition and investment are key turning points for Swiftpage, which
started in 2001 as a software and services provider to small businesses. Their
strategy led Swiftpage to become a Sage development partner; later, they offered
integrated, white label email and social media marketing solutions for Sage ACT!
and Sage SalesLogix. Oechsle said the acquisition is an important next step, one
that gives Sage ACT! and Sage SalesLogix customers a familiar and like-minded
partner focused on making small and medium-sized business successful. "We`ll be
able to deliver everything from contact management solutions for those just
getting started to SalesLogix for medium-sized businesses, so we`re with them
every step of the way." 

Tom Barnds, Managing Director of Accel-KKR, said the firm made its investment
decision based on Swiftpage`s demonstrated track record as an innovative,
product-focused company. "We are very pleased to partner with Swiftpage to help
the company achieve its vision of delivering the best in next generation
products to customers around the world." 

About Swiftpage

Swiftpage`s digital marketing platform helps small businesses grow. Its email
marketing, social media marketing, and contact management solutions empower them
to convert prospects, retain customers and expand their businesses. Swiftpage
delivers the platform as a white label solution to partners who provide digital
services to small business end users. For more information visit
http://swiftpage.com. 

About Sage

The Sage Group plc is a leading global provider of business management software
to small and medium sized companies, creating greater freedom for them to
succeed. Sage understands how and why each business is unique. We provide
products and services that suit varying needs, are a pleasure to use and are
secure and efficient. Formed in 1981, Sage was floated on the London Stock
Exchange in 1989 and entered the FTSE 100 in 1999. Sage has over 6 million
customers and more than 13,500 employees in 24 countries covering the UK &
Ireland, mainland Europe, North America, South Africa, Australia, Asia and
Brazil. For further information please visit www.sage.com. 

About Accel-KKR

Accel-KKR is a technology-focused private equity firm with over $2.3 billion in
assets under management. The firm invests primarily in software and IT-enabled
businesses well positioned for top-line and bottom-line growth. At the core of
Accel-KKR's investment strategy is a commitment to developing strong
partnerships with the management teams of its portfolio companies and a focus on
building value through significant resources available through the Accel-KKR
network. Accel-KKR focuses on middle market companies and provides a broad range
of capital solutions from minority growth investments to buyouts,
recapitalizations, divisional carveouts and going-private transactions. For more
information, please visit www.accel-kkr.com.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130215005376/en/

Swiftpage
Lindsey Weinig, +1 303-895-5289
lweinig@swiftpage.com


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