Insights

Customer Loyalty Surveys for Website Content

Wednesday, August 27, 2014

By web admin

People tend to take a company’s claim to be customer centric with a grain of salt, testimonials can help a little but everyone knows that testimonials are unlikely to be representative of the company’s customer list. Read more

Copywriting and Content Management

Wednesday, August 27, 2014

By web admin

No amount of pretty pictures will sell your products or services. You must tell your story in interesting ways that address the concerns or the aspirations of your target audience. The content must support these objectives and the SEO requirements. Read more

Website development

Wednesday, August 27, 2014

By web admin

Are you paying for a website and separate email marketing packages such as Constant Contact? Do your Facebook, Twitter and blogs require separate posts for the same information? Read more

HP to Make $169 Android Tablet, Eschewing Windows

Wednesday, February 27, 2013

By Paul Messino

HP to Make $169 Android Tablet, Eschewing Windows Read more

How Far We've Come

Wednesday, January 18, 2012

By Paul Messino

My oldest son is getting ready to enter kindergarten in the 2012-2013 school year.  Admittedly, choosing a school for him has taken entirely too much of my time and energy - I've been obsessing over this for the last 2 years.  Last night, my family attended an open house for a new STEM school (Science, Technology, Engineering & Math).  The things these children will be doing on a regular basis is amazing - Podcasting reports, using Legos to learn Engineering, an e-Library, the list goes on and on.  But one thing the principal said last night really struck me - they are preparing these kids for the jobs of the future, jobs that don't even exist yet.  That got me thinking about my own career path, which is one I never saw coming. Read more

The New General Store

Monday, October 10, 2011

By Paul Messino

While talking with one of our strategic partners recently, he made the analogy that your website and CRM system is the new general store.  If you stop and think about it - what did a general store in the 1800s do? 

It was a place for shop keepers to sell their goods (your website).  People would come in and buy items on credit or pay cash (eCommerce).  The items purchased on credit went on an card and stored in a cabinet (CRM) for reconciliation and payment at the month's end (accounting software).  The store was also usually the hub of the community, where people gathered to find out information (your website).

 Read more

BTI Website Wins Sand Dollar Award

Wednesday, September 21, 2011

By Paul Messino

The Collier Building Industry Association handed out their Annual Sand Dollar Awards on Saturday night.  We are proud to say that Terry McKyton earned us the 2011 Best Website award for his work on the Naples Parade of Homes website. Read more


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