Insights

Email Marketing Class

Tuesday, May 26, 2015

By Paul Messino

Recently swiftpage updated the integrated emarketing in act!. Now you can create, target, send, report, measure metrics, call and create tasks all from the same integrated window. 
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CRM with Swiftpage act!

Wednesday, August 27, 2014

By web admin

ACT! is the perfect way to collect and analyze customer data by managing your contact with them from when they first appear as prospects to  their becoming valued long-term customers. ACT! reduces the problems experienced by many companies of converting prospects into genuine leads and then making sure that the sales force convert them into customers. Read more

In Generating Sales, Not All Websites Are Equal

Friday, March 15, 2013

By Paul Messino

Reprinted from: http://nahbenews.com Read more

HP to Make $169 Android Tablet, Eschewing Windows

Wednesday, February 27, 2013

By Paul Messino

HP to Make $169 Android Tablet, Eschewing Windows Read more

to Acquire Sage ACT!

Friday, February 15, 2013

By Paul Messino

Swiftpage to Acquire Sage ACT! and Sage SalesLogix Businesses Read more

How Far We've Come

Wednesday, January 18, 2012

By Paul Messino

My oldest son is getting ready to enter kindergarten in the 2012-2013 school year.  Admittedly, choosing a school for him has taken entirely too much of my time and energy - I've been obsessing over this for the last 2 years.  Last night, my family attended an open house for a new STEM school (Science, Technology, Engineering & Math).  The things these children will be doing on a regular basis is amazing - Podcasting reports, using Legos to learn Engineering, an e-Library, the list goes on and on.  But one thing the principal said last night really struck me - they are preparing these kids for the jobs of the future, jobs that don't even exist yet.  That got me thinking about my own career path, which is one I never saw coming. Read more

The Power of Pizza and Relationship Marketing

Wednesday, October 12, 2011

By Paul Messino

The recession is taking no prisoners. It has been tough. Grueling. It has ruined more businesses, destroyed households and families and bruised the self esteem of nearly every person I have been in contact with these last few years.  Read more

The New General Store

Monday, October 10, 2011

By Paul Messino

While talking with one of our strategic partners recently, he made the analogy that your website and CRM system is the new general store.  If you stop and think about it - what did a general store in the 1800s do? 

It was a place for shop keepers to sell their goods (your website).  People would come in and buy items on credit or pay cash (eCommerce).  The items purchased on credit went on an card and stored in a cabinet (CRM) for reconciliation and payment at the month's end (accounting software).  The store was also usually the hub of the community, where people gathered to find out information (your website).

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Taking Your Database With You

Monday, September 26, 2011

By Paul Messino

With the ever increasing popularity of tablets, smart phones and "the cloud," having your data available at all times is being coming a reality.  Many people are looking for a solution that incorporates the framework of ACT! and the mobility of a web based solution.  With the 2012 version of ACT!, this is now a reality.   Read more

Can't See the Forest for the Trees

Thursday, August 18, 2011

By Paul Messino

to see the forest for the trees  Read more


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